Cookie Policy

Perfectly You Co (a trading name of Perfectly You Ltd)

This cookie policy explains how we use cookies and similar technologies on our website, in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to website owners.

Cookies may be:

Session cookies (deleted when you close your browser)
Persistent cookies (stored until expiry or deletion)

2. How We Use Cookies

We use cookies in the following categories:

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off.

They are used for:

Website functionality
Security
Saving your cookie preferences

Legal basis: Legitimate interest (consent not required)

2.2 Analytics (Statistics) Cookies

We use analytics cookies to understand how visitors use our website and to improve performance.

This includes:

Google Analytics (GA4), implemented via Google Site Kit

These cookies may collect:

Pages visited
Time spent on site
Device and browser type
Approximate location

Legal basis: Consent

These cookies are only activated after you provide consent via our cookie banner.

2.3 Marketing & Advertising Cookies

We use marketing cookies to measure advertising performance and deliver relevant advertisements.

This includes:

Meta Pixel (Facebook/Instagram)

These cookies allow us to:

Track conversions
Measure advertising effectiveness
Deliver relevant adverts and retargeting (where used)

Legal basis: Consent

These cookies are only activated after you provide consent.

3. Third-Party Cookies

Some cookies are set by third-party services we use, including:

Google (Analytics)
Meta (Facebook/Instagram advertising)

These providers may process data outside the UK. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and UK International Data Transfer Agreements (IDTAs) where applicable.

4. Cookie Consent

When you first visit our website, you are presented with a cookie banner powered by Complianz.

You can:

Accept all cookies
Reject non-essential cookies
Customise your preferences

Non-essential cookies (analytics and marketing) are:

Blocked by default and only activated after you provide explicit consent

5. Managing Your Preferences

You can change or withdraw your consent at any time by:

Using the cookie settings link available on our website
Reopening the cookie banner
Adjusting your browser settings

Withdrawing consent will stop future use of non-essential cookies.

6. Cookie Duration

Cookies may be stored for different periods depending on their purpose:

Session cookies: deleted when browser closes
Persistent cookies: remain until expiry or deletion

Specific durations are determined by the third-party providers listed above.

7. Updates to This Policy

We may update this cookie policy from time to time. Any changes will be published on this page.

Last updated: March 2026